It sounds strange, and is pronounced BeeHag, but a Big Hairy Audacious Goal is a challenge that is so audacious and huge, you think you might never achieve it. This is a long term goal that’s huge like trying to put a man on the moon!
Chad shares this term by Authors Jim Collins and Jerry Porras from their book, Built to Last: Successful Habits of Visionary Companies, and how you can take steps toward a Big Hairy Audaicious Goal!